Experiences
Leadership Workshop
The FreeBird Experience
Step inside the world of FreeBird Coffee, where the roast is only the beginning.
Hosted by Finch and Marechen, The FreeBird Experience invites you into the heart of our hands-on coffee roasting journey. Whether you come solo or with a team, you’ll immerse yourself in a process that’s equal parts craft, curiosity, and personal awakening.
From one-hour intro roasts to two-day co-led innovation retreats, every experience is designed to spark insight and ignite transformation. Guided by over 50 years of combined expertise in business operations, risk management, coaching, and blended family leadership, we’ll guide you through more than just the roast—we’ll guide you through your story.
Discover how the Maillard reaction (that magical moment when heat meets bean) mirrors your own journey of growth and change. Explore your values. Articulate your vision. Clarify the path forward—for your life, your family, and your organization.
Welcome to the Maillard. This is where your transformation takes place.
Roast With Us
Come and roast your own green coffee or choose from our carefully selected collection of ethically sourced coffee from around the world. We can assist you on your coffee journey whether you are a small and upcoming coffee roaster or a Cafe looking for your own branded coffee or espresso blend.
Testimonials
“I never knew roasting coffee could be this hands-on and engaging. Finch and Marechen made every step of the process come alive—from green bean to final cup. I left with a deeper appreciation for what goes into every roast—and a bag of beans I roasted myself!”
— Jordan R.
“What surprised me most was how much I learned about the roasting industry itself. From sourcing to sustainability, this experience opened my eyes to the global impact of coffee—and the care behind every decision.”
— Elena M.
“The roast became a mirror. Watching the beans change under heat helped me reflect on my own growth as a leader. This wasn’t just about coffee—it was about transformation. I walked away clearer, calmer, and more committed to my path forward.”
— Marcus T.
